Understanding The Phenomenon That Is NFTs
The last few years have been nothing short of revolutionary for digital consumerism. We’re seeing massive shifts in both online culture, as well as buyer behaviour, creating a perfect storm of change, progress, and new opportunities – especially when it comes to marketing online. A major player in this ground-breaking
Going Above & Beyond: Activism in the Age of Social Media
Social media is ever-evolving, and as it changes businesses must keep up. A huge part of social media in 2021 is activism, and just as users adapt to utilise their platforms to convey their voices, brands need to do the same. How can brands make sure that they’re going above
Riding the Wave of Social Commerce Down Under with These 4 Platforms
Social commerce is taking Australia by storm. It is estimated that 5.7 million people in the country aged 14 and over will make a purchase using a social networking platform in 2021. This is just over 30% of all internet users, one of the highest rates in the world! This
5 Blogging Tips That’ll Have Readers Coming Back For More
Have you thought about using blogs for your brand? A great way to engage with your audience, build a loyal following and teach your customers more about your products – when utilised correctly, blogs are a fantastic marketing tool. The key to a great blog is to both hook the
Navigating Cancel Culture On Social Media
Have you heard of cancel culture? You have probably seen or heard popular brands and celebrities being infamously cancelled online. It seems nobody is safe from cancel culture, with hashtag campaigns and urges to boycott products, movies, or TV shows, a regular occurrence when the witch hunt begins. This online
The Power Of Influencers And How To Market Through Them
Influencers come in all shapes and sizes, and the success of your campaign lies in finding that perfect match for you and your brand. Here are some tips and tricks to make sure you’re unlocking the power of influencers correctly. Find Your Fit Influencers are not one size fits all.
Reaching Millennials & Gen Z-ers Through Influencer Marketing
As of last year, the combined buying power of Millennials and Gen Z was 3 trillion, making them an incredibly influential demographic for marketers to target. One of the best ways to get in front of this buying power is by utilising influencers, but it might not be in the
Move Over Clubhouse…Greenroom Is Here
Just as you’ve finally scored an invite to Clubhouse, it’s time to wrap your head around an entirely new audio-based platform, and this time, it’s being launched by guys who are already pro’s in the audio space. Greenroom is the latest audio-based app to take up storage on your phone,
How To Boost Your Brand’s Engagement With Community Management
No matter what type of brand or business you’re running, creating close relationships with your customers is imperative when building a loyal and engaged following. This often takes time and consistency, and the best way to make sure you’re setting yourself up for successful and long-lasting relationships is with community
Why You Should Outsource Your Business LinkedIn Marketing
By now, we’re sure you’ve already heard all the benefits that LinkedIn can offer. We’re sure you already know the reasons why it’s the platform to be on, how LinkedIn can help take your business presence to a whole new level, and why you should have been posting regularly since,