blog

If you had told us all at the end of 2019 that in a few months pretty much everyone would be working from home, we would have laughed.  Yet, here we all are.  Working from home has its own set of challenges. How do you make sure you, and your...

We hate to be the bearers of bad news, but any marketing strategies you had planned for 2020 before the outbreak, bin them. Throw them away.  To be frank, they’re just not going to cut it right now. Look, there’s no denying these are incredibly strange times. The COVID-19 pandemic...

Unless you’ve been living under a rock, you’ve probably heard of TikTok. One of the fastest-growing apps in the world, the platform contains the untapped potential for game-changing marketing strategies. Way more than just viral dance moves and cat videos, TikTok is a dynamic and engaging app that has absolutely...

There’s no shortage of misconceptions surrounding digital marketing. From what type of marketing works best for small businesses, to how to approach your strategy – we’ve cleared up some of the most common myths surrounding digital marketing that might be stopping you from reaching your full online potential.   1. Only...

Does posting on social media make you anxious? You’re not alone!  Most people experience some sort of anxiety surrounding posting to their page. Whether it’s new artwork you’re showing off, your killer mirror selfie with bomb lighting, or even content to your business pagehttps://codiagency.com.au/ to engage with your audience, experiencing...

Should you be stopping your marketing spend in light of COVID-19? It’s been said a million times before, but times really are uncertain right now. We’re living through a period where it’s anything but business as usual, and this goes for brands and audiences alike. A common misconception is that...

When safety measures against COVID-19 begun to be put in place, we knew we were going to have to get a little creative with our marketing strategies. It was time to think outside the box, put our thinking caps on, and see how we could help small businesses as much...

We know what you might be thinking, why spend time sending out emails when most people are spending all their time on social media. Won’t my emails get lost in the spam folder? Isn’t email marketing so 2013?  Wrong! Email marketing is still an incredibly relevant tool for your marketing...

Move over Snapchat and Instagram, LinkedIn stories are finally here. Don’t start taking selfies with your cat just yet though, LinkedIn stories will have a much more professional vibe. Beta testing of stories has just rolled out in Australia, and this new feature is a fantastic way for you to...

There’s a lot more to Gen Z than TikTok dances, metal straws, and an incredible knack for taking flawless selfies.  A generation who hasn’t known a life without the internet, this tech-savvy gen are immune to traditional advertising and have an incredibly short attention span. Making your mark and getting...

Have you considered using blogs to amplify your brand awareness? Blogs are more than just walls of text, or fluff pieces that don’t bring any value.  A well-written, consistent, and updated blog can bring plenty of benefits to your brand.  From increased traffic, to open communication, to a whole community...

There is no doubt TikTok has seen it’s fair share of controversy in recent times. Already banned in countries such as India, there is a looming threat that the social media platform will be banned in the States, pending potential buyout talks with Microsoft. All this drama has nicely paved...

Instagram continues to rollout upgraded features to keep people on their platform, and their new Shop layout is the latest change to the app. CLICK HERE TO LEARN MORE ABOUT THE LAUNCH OF INSTAGRAM REELS> The shop functionality has been gaining popularity as the social media platform has worked to...

We all know hashtags are an essential part of social media, and finding that perfect hashtag is vital to nailing your caption. From #throwbackthursdays to #outfitoftheday, hashtags are an ingrained part of our online experience.  A strong hashtag has value far beyond just being witty and relevant. When used correctly,...

Is your team on Linkedin? Encouraging your executives and C-suite to be active on the platform will not only boost their individual profiles but will also have a great impact on the image of your company.  With so many business professionals using LinkedIn to network, make decisions and share industry-related...

Have you thought about your brands content dissemination strategy? Often overlooked, but definitely a game changer, nailing your dissemination strategy can take your social media presence to the next level. What Is A Dissemination Strategy? A dissemination strategy, simply put, is how you tie all your platforms together.  A well-thought-out...

Influencers have come a long way since the early days of diet teas and waist trainers.  The types of influencers we are seeing on social media are continuously evolving and changing, but the fact remains, they are still incredibly influential over the modern consumer.  As new platforms emerge and new...

How often do you think about your personal branding? People often underestimate the importance of putting effort and thought into your personal brand, not realising just how big of an impact it can have on your career. What Is Your Personal Brand? What exactly does a personal brand entail? A...

By now, you know that social media is a must for brand awareness and engagement.  Yes, we all know that utilising social media correctly is an invaluable way to engage with your audience. However, how do you know what platforms you should focus on when establishing brand awareness and building...

2020 has been a crazy year for many different reasons. One thing that has emerged amongst the chaos is the creative use of video content across social media platforms. From TikTok dances, to LinkedIn talking heads, to those riveting (and sometimes incriminating) live streams, video has dominated this year. We’ve...

While your competitors are still processing everything that happened this year on social media, it’s time for you to turn your attention to what lays ahead for 2021.  Zoom calls, authentic content, and TikTok (of course) reigned supreme in 2020, but what do the next 12 months look like for...

Deciding to take the plunge into the world of social media marketing can be quite overwhelming.  When trying to find a social media agency, you’re often bombarded with trendy buzzwords and the allure of big, unrealistic promises.  But, how do you really know that you’re getting the most bang for...

Ready to take the plunge into LinkedIn marketing? As one of the best ways to connect with people in your chosen industry, LinkedIn is a real game-changer for anyone looking to catapult their careers to new heights. More than just inspirational quotes posted by your boss, LinkedIn is an entire...

The New Kid On The Social Media Block Just when you thought you had finally wrapped your head around TikTok, another social media platform has emerged to keep you on your toes.  Clubhouse was created during the peak of the COVID-19 lockdown, and experts are predicting it’s going to be...

You’ve done your research and found the perfect social media agency that will help you reach your goals…now what? Working with a social media agency should be like a healthy relationship, filled with trust, communication, and a shared vision for what you can achieve together. Here are some tips to...

By now, you’re probably well aware that having a well-planned social media strategy is vital for your businesses marketing success. But is it better to have an internal team handle it, or should you outsource your social media to an external agency? We’ve rounded up the top benefits of outsourcing...

Podcasts are taking the world by storm. No longer just for true crime fanatics, political debates, or reality TV recaps, the wonderful world of this audio medium has absolutely exploded, and now is the time for your business to get involved. If you haven’t thought about putting your company in...

Even though the public visibility of likes on Insta posts is a thing of the past, the amount of hearts a picture receives can still tell you a lot about your reach and engagement. More likes mean more engagement, and for businesses, that is still a metric that matters. Looking...

Is your business Instagram page looking and feeling a little outdated? Having an Instagram feed that stands out and catches eyes is incredibly important if you want to nail your digital marketing strategy and get noticed by potential customers. Is Instagram Still Relevant? If you think Instagram is slowing down,...

LinkedIn has come a long way over the past few years, evolving from the app only your boss used, to a platform that connects and engages people from different industries around the world. Previously, LinkedIn was known as a job portal, where potential employers and employees would find each other....

So, you’ve finally wrapped your head around the app. You know the difference between a stitch and a duet, you understand the power of a viral sound, and you know that a well-choreographed dance barely scrapes the surface of the content that fills your #FYP. Now what? Using TikTok for...

Have you heard of social commerce? In 2021, utilising social commerce is the best way to make sure you’re turning clicks into conversions, making sure your products are noticed by the demographic most likely to follow through with a purchase. What Exactly Is Social Commerce? Currently, social commerce is an...

First, there was Clubhouse. Now, there’s an influx of audio-based features on platforms such as Facebook, LinkedIn, and even Twitter – okay, so what does this all mean?  Are audio-based apps all the rage now? Here’s our take on what audio-based features mean for you and if they have any...

By now, we’re sure you’ve already heard all the benefits that LinkedIn can offer.  We’re sure you already know the reasons why it’s the platform to be on, how LinkedIn can help take your business presence to a whole new level, and why you should have been posting regularly since,...

No matter what type of brand or business you’re running, creating close relationships with your customers is imperative when building a loyal and engaged following. This often takes time and consistency, and the best way to make sure you’re setting yourself up for successful and long-lasting relationships is with community...

Just as you’ve finally scored an invite to Clubhouse, it’s time to wrap your head around an entirely new audio-based platform, and this time, it’s being launched by guys who are already pro’s in the audio space. Greenroom is the latest audio-based app to take up storage on your phone,...

As of last year, the combined buying power of Millennials and Gen Z was 3 trillion, making them an incredibly influential demographic for marketers to target. One of the best ways to get in front of this buying power is by utilising influencers, but it might not be in the...

Influencers come in all shapes and sizes, and the success of your campaign lies in finding that perfect match for you and your brand.  Here are some tips and tricks to make sure you’re unlocking the power of influencers correctly.  Find Your Fit Influencers are not one size fits all. ...

Have you heard of cancel culture? You have probably seen or heard popular brands and celebrities being infamously cancelled online. It seems nobody is safe from cancel culture, with hashtag campaigns and urges to boycott products, movies, or TV shows, a regular occurrence when the witch hunt begins.  This online...

Have you thought about using blogs for your brand? A great way to engage with your audience, build a loyal following and teach your customers more about your products – when utilised correctly, blogs are a fantastic marketing tool.  The key to a great blog is to both hook the...