UTILISE META TO SHOWCASE YOUR BRAND TO A TARGETED AUDIENCE
TAP INTO THE MILLIONS OF CONSUMERS ACROSS FACEBOOK AND INSTAGRAM, AND GET YOUR BRAND SEEN BY YOUR TARGET AUDIENCE
JASON CHANG – CEO AT CALIA
STRENGTHEN YOUR CONVERSION FUNNEL WITH FACEBOOK
Advertising on Facebook is one of the most effective and budget-friendly ways to generate traffic and strengthen conversion funnels for businesses of all sizes. The ability to be hyper-targeted allows us to get your message to primed customers, and through exciting creatives we’re able to stop the scroll and get people listening.
Our Facebook advertising services are endlessly scaleable, and can keep your brand top of mind to the audiences you want to reach out to. From driving traffic for a new product launch, to an always-on full funnel approach, our dedicated social media experts are here to help you take your brand to the next level.
make some noise across instagram
Although Instagram is great for connecting with friends and family, many people use the platform to follow their favourite businesses to keep up to date on their latest products and services. With Instagram featuring an incredibly robust advertising platform, it’s possible to develop a strategy that’s focused on the demographics of your ideal customers to get them to pay attention to your content.
The talented digital marketers at CODI can determine whether Feed Ads or Stories Ads are most suitable for your brand, while we can also reach your audience based on data such as age, gender, location, salary, interests and more. This way, we can capture the attention of your most valued customers and ensure that they pay attention to what your brand has to say. Alongside our powerful content creation, ranging from product photography and videography to compelling copywriting, it won’t take long for your posts to experience massively improved engagement as customers start flocking to your online store.
ECOMMERCE META ADS CASE STUDY
An established consumer goods ecommerce brand reached out to CODI to launch a conversion and traffic generation campaign across Facebook and Instagram to strengthen their conversion rate.
Their brand was ready to introduce a new product line to their existing suite, and wanted to set the business up to scale.
Starting with their 20K Instagram followers as our data set, we built out strong audience segments to reach out to like-minded buyers, gaining the brand further recognition.
For buyers already aware of the brand, kept their products top of mind through exciting creatives created in house and testimonials/editorials for social validation.
Running the campaign for 6 months, we were able to achieve:
- An average of 50 purchases a month directly linked to the paid activity undertaken by CODI
- An average of 57.3 checkouts initiated per month
- An average order amount of $310
- A 1.54% click-through rate, well above the average 0.90% for their industry
- An average of 1905 landing page views per month