What Is Clubhouse?

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The New Kid On The Social Media Block

Just when you thought you had finally wrapped your head around TikTok, another social media platform has emerged to keep you on your toes. 

Clubhouse was created during the peak of the COVID-19 lockdown, and experts are predicting it’s going to be a huge and influential part of our online culture. 

However, if you’re thinking of creating an account today – not so fast! 

As the name suggests, Clubhouse is pretty exclusive, and currently, in its beta phase, the only way to get involved is by securing a much sought after invite.

Here’s what you need to know about the hot new app that has everybody talking.

What Is Clubhouse?

To put simply, Clubhouse is an audio-based social media networking site that allows its users to chat about different topics, issues, and ideas. 

The creators have an exciting vision for the future of Clubhouse. 

They’ve described it as a way where people everywhere can talk, tell stories, develop ideas, deepen friendships, and meet new people from around the globe. 

How Do You Use Clubhouse?

For us mere mortals who have yet to receive an invite, we have it on good authority that there’s a lot to look forward to when we finally do.

Think of it almost like a podcast, with lots of different hosts, and much less structure. 

Users have the opportunity to enter a range of different chats where different people from around the world are discussing their views and opinions on any given topic. 

There is absolutely no video capability on Clubhouse.

 Messy hair and PJ’s while discussing hard-hitting issues?  

Totally acceptable!

For the shy users, you can simply listen in. For those who like to share, you can throw in your thoughts and debate away. 

Reminiscent of high school, there is a hand raising capability before you get to speak, allowing the moderator to have some control over the flow and structure of the chat.

Just feel like eavesdropping? Mute yourself when you enter, and you can sit and listen without having to be involved. 

Lots of critics are raving about how Clubhouse is successfully mimicking real-life interactions. 

With options to use locked and private rooms for friends, large panel discussions taking place, and new networking opportunities popping up every day, the app is bringing an authentic and genuine feel back to social media

Worried about your rambles being posted to other sites?

 Never fear!

A big rule of the app is what happens in Clubhouse, stays in Clubhouse. 

The audio itself doesn’t leave the app, and the conversations are not saved anywhere. Technically, listeners could record conversations themselves, and you don’t know exactly who is listening in, however, the app has a range of community rules and guidelines in place to protect its users.

Who Is On Clubhouse?

Celebrities have been loving the exclusivity of the app!

Some of the big names currently known to be using Clubhouse include Kanye West, Drake, Oprah, Jared Leto, Ashton Kutcher and Kevin Hart. 

The app has also proved to be a huge hit with high-status Silicon Valley types, with rave reviews over the organic networking capabilities that Clubhouse provides.

When Can I Get On Clubhouse?

Itching to discuss the weather with Kevin Hart? Or, talk finance with Oprah? 

The question of the day seems to be, ‘when will Clubhouse be open to the rest of us?’.

Frankly, we wish we knew!

So far, there’s been no date announced for when those without an invite can get involved, however, the app states they’re working hard to change this. 

Whilst exclusive currently, Clubhouse developers have been clear, that is not the long term intention. The developers are actively working to prepare features that will handle a larger number of people. 

Good news if you’re an iPhone user – you can download the app right now and reserve your username for when Clubhouse does open to the general public.

Interested in networking and growing your audience while you wait for Clubhouse to open its doors?

We can help!

Get in touch today and let’s chat about how we can utilise your social media to get the most out of your marketing strategy. 

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