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Liquorland - influencer marketing case study

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100k

actual reach

28

pieces of content

27k+

actions taken

The mission

Coles Liquorland engaged with CODI Agency to create a buzzworthy influencer outreach campaign, to make noise on social media for several of their key product offerings, and to generate exciting UGC to be repurposed as part of their refreshed social media strategy.

The process

Collaboratively working with the Coles Liquor team, we wanted to push the traditional influencer send-out, and create a full experience for the influencers – not only to excite them about the partnership, but to ensure that all touchpoints had an element of interest to ensure the content created was engaging, interesting, and desirable to audiences.

We designed a full experience for the selected influencers, with themed boxes with specially designed recipe cards for them to follow along at home, and add a level of interactivity to the campaign.

This was strategised in the hopes that the influencers would take advantage of this direction, and create valuable video content for the brand, which we were pleased to see shown in the posted content.

The results

With all engaged influencers creating content for the campaign, we finished with over 100K actual reach, 28 original pieces of content, and over 27K actions taken on the content created (including likes, comments, shares, and views). Our total potential reach targets were exceeded by 253% and our actual reach targets were exceeded by 100%.

KEY TAKEAWAYS

  • 100k+ actual reach
  • 28 pieces of unique content
  • 27K+ actions taken (likes, comments, shares and views)