How to Get Started on LinkedIn Marketing

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Ready to take the plunge into LinkedIn marketing?

As one of the best ways to connect with people in your chosen industry, LinkedIn is a real game-changer for anyone looking to catapult their careers to new heights.

More than just inspirational quotes posted by your boss, LinkedIn is an entire network of opportunities and one of the fastest ways to become a thought leader in your chosen industry.

What Is LinkedIn Marketing?

LinkedIn marketing has really taken off recently and, now more than ever, people are utilising the platform to get the most out of their networks and grow their careers. 

A strong LinkedIn presence is a great way to generate leads, make connections, and drive people towards your business or company. 

When done correctly, LinkedIn marketing can be an excellent way to connect with people in your industry who can help both your company and your career grow. 

Want to get started on your own LinkedIn marketing journey? Here are some things to remember before you start.

Picture Perfect

According to a study conducted by LinkedIn, a photo increases your profile views up to 14 times. Think of your LinkedIn profile picture as the first impression people have of you.

Your go-to Tinder picture isn’t going to cut it in the world of LinkedIn. 

Leave the bar selfies for Instagram, your LinkedIn picture should be professional, neat, and approachable.

Sell Yourself

Your bio is prime real estate.

It’s the best place to boast about your achievements, explain your career history, and give others a glimpse into your personality.

Keep it professional, yes, but don’t be afraid to add a little of your own unique charm and flair. You want to clearly state your professional direction while still keeping it personal and engaging for anybody lurking your page.

Build Your Personal Brand

The biggest key for a successful LinkedIn marketing strategy is using your personal brand to make connections, generate leads, and get sales. To make the most of the platform, you need to prioritise building your online presence. Whether it’s through text posts, videos, or blogs, sharing your opinion and cementing yourself as a thought leader is crucial for success. 

It can be daunting to post, but the best way to get started is to dive right into it.  

Keep your content relevant to your industry.

 If you really want to cement your status as a thought leader don’t shy away from pressing topics, strong opinions and encouraging others to share their thoughts.

Sharing content regularly is a great way to show your personality, but always keep in mind that professionalism is key on LinkedIn.

If you wouldn’t want your boss to see it, don’t post it!

For more on why your personal brand is important, check out our blog post here


The key component here – connection!

Make sure you’re sticking to sending connection requests to people who work in a similar field as you or who have common professional interests. 

Start by connecting with people you already know in real life to grow your network, and then work to expand by adding people you want to know!

Make your request personal and polite, don’t just spam people with generic messages and then expect a warm welcome. Some people receive hundreds of messages daily, so you’ll need a strategy and plan of attack to stand out.

Don’t forget, always keep all messages professional!

Want to know why your executive team needs to be on LinkedIn? We’ve rounded up our top reasons here.

Need a hand to get started on the platform? We would love to help! We live and breathe LinkedIn and can help you grow your network and become a thought leader in no time.

Let’s chat!

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