TAKE YOUR CONTENT TO THE NEXT LEVEL WITH WORLD-CLASS PHOTOGRAPHY SERVICES
“CODI Agency’s creative approach, support and dedication has been of monumental support to innisfree, playing a big part in achieving a successful brand launch in Australia. We’ve developed a great partnership with their very talented team and we look forward to our continued relationship across digital channels.”
NIKKI NOVAKOVIC – INNISFREE MARKETING & PR MANAGER
KICKSTART YOUR SOCIAL MEDIA WITH STRIKING BRAND PHOTOGRAPHY
Let’s face it – it’s hard to stand out in the hugely competitive world of social media marketing if your images appear bland and generic. With a large percentage of rival companies in your space likely investing heavily in their brand photography, your business runs the risk of looking unappealing in comparison if it decides to ignore this element of your marketing strategy. At CODI, we appreciate just how important high-quality visuals are to modern businesses, with our comprehensive photography services helping our clients stand out in the most competitive online spaces.
From concept to execution, the talented team at CODI can take charge of any campaign idea and ensure it achieves your goals. Whether you’re looking to gain more traction on social media or develop unique imagery that showcases your company’s ethos, our brand photography services will capture the essence of your organisation and capture attention from your target market. For a passionate team that truly understands the importance of brand photography when it comes to showcasing your business online, you don’t have to look anywhere else but CODI.
Don’t let your fashion, beauty or lifestyle brand get overlooked by its core customer base. Instead, make sure your audience knows what your company is all about by partnering with CODI and our world-class social media content photography services. With high-quality photographic content proven to generate more engagement compared to rudimentary text posts, get in touch with our expert team to discover how our branding photography will take your business to the next level.
THE IMPORTANCE OF PHOTOGRAPHY ON SOCIAL MEDIA
With literally millions of businesses both in Australia and around the world using social media to capture the attention of their target market, it’s already a complex task to grow your following and generate more sales. But this task is made significantly easier if you have the quality of content to back up what makes your product the best on the market. In fact, photography services are one of the most effective ways to improve the perception of your product, with 75% of shoppers basing their purchasing decisions on the quality of imagery available.
Your brand might offer the top product for consumers, but this could be ignored if your imagery doesn’t support your claims. While high-quality brand photography helping your business attract attention on social media and communicate your story, having outstanding imagery created for your business has a range of other benefits too. With photography serving as one of the most adaptable visual mediums, it’s possible to repurpose this content across your website’s product pages, EDM campaigns and blog content, ensuring your business generates a cohesive identity that impresses your customers.
There are search engine optimisation advantages too, with articles featuring images attracting up to 94% more views and press releases receiving 15% more views when they add photography. Make sure your business is gaining the most amount of traction for its content creation efforts by taking on the dedicated photography services offered by CODI. By getting to know your brand and its products, we can generate a superior photography campaign that sets you apart from your biggest rivals.
GRAB ATTENTION WITH PERFECT PRODUCT PHOTOGRAPHY
You only have a split second to attract the attention of your customers considering they are constantly bombarded with advertising both online and outside in the real world. This is why product photography services are so essential, as brands that manage to develop an eye-catching campaign are bound to reach and convert more customers than companies who fail to deliver on their imagery. With studies showing that people remember 80% of what they see compared to 20% of what they read, producing a memorable campaign has the power to skyrocket your brand’s success virtually overnight.
With online trends only becoming more visual-based, there’s a good chance that your business could be left behind if it doesn’t take action on visualising its products effectively. Fortunately, CODI’s experienced photography team can help your business come up with an attention-grabbing idea that explodes your popularity on social media. However, there are other, more practical benefits to having outstanding product photography as well.
For example, research has discovered that 22% of products sold online are returned because they look different compared to the images. This places a heavy burden on small and medium-sized businesses who have a limited amount of resources to put towards customer queries, while potentially negative online reviews can be devastating to brands that are trying to reach the next level of the industry. Avoid these costly mistakes by committing to the professional product photography services offered by CODI.
CREATE A STAND OUT BRAND IDENTITY
Although photography is wonderful for highlighting what makes your products special, it’s just as good for conveying the emotions and values that underpin everything you do. With the quality of your images closely linked to the perception of your brand, producing a sharp and consistent visual style that feels genuinely distinctive is one of the best ways to separate yourself from your competitors. Whether you’re looking to create dynamic product photography, lifestyle content or images for another purpose, adopting a style that feels unique to your brand could be the difference-maker in your long-term success.
CODI specialises in developing sharp brand identities for our clients as we pour our creative spirit into everything we produce. Across a wide range of photography services, we can ensure your brand comes across to consumers as relatable and the ideal choice when it comes to making their purchasing decision. As we help you communicate the story behind your business, we can generate a list of key themes and shots to fully capture what you have to say. Plus, we can partner your brand with a like-minded photographer who has the skills to capture the soul of your business in their work.
You might have a smartphone in your pocket that can capture decent quality images, but that’s not the same thing as embarking on a comprehensive branded photography shoot. Get in touch with the team at CODI to find out how we can generate a visual style for your business that’s personalised to your products and ethos. Alongside the rest of our social media marketing services, we have what it takes to raise the bar of your content creation and surpass your competitors.
PHOTOGRAPHY SERVICES FAQ
Whether you’re marketing on Facebook, Instagram or LinkedIn, having high-quality imagery to support your content is incredibly powerful when trying to attract and convert customers. With photography highly effective for a range of purposes, including boosting engagement, enhancing your authority and generating an appealing brand identity, growing your social media profiles without solid imagery is going to be a massive challenge. From product photography to inspirational lifestyle content, achieve your business objectives with outstanding imagery from the experts at CODI.
A carefully created strategy for your brand photography offers an array of advantages that ensure your business appeals to its target market. Across the fashion, beauty and lifestyle sectors, there’s an incredible amount of competition that can make it difficult to gain attention in the social media feeds of your ideal customers. But with a considered campaign that focuses on high-quality imagery alongside a unique voice, you can give your brand a direct path to success as you take the limelight away from your rivals.
The look and feel of your product photography is going to depend on a range of individual factors, including the nature of your industry, the values that underpin your company and the message you want your audience to take away. With outstanding product photography having the power to quickly convince your customers to purchase, you want to work with a consistent visual language and develop a list of key shots that highlight the unique qualities of your brand’s products.
Your brand’s products might be the best on the market, but it’s difficult to convey this quality to your target market if your imagery doesn’t reflect the nature of your products. This is why the development of a visual identity that represents your brand is so important, as you use the same colours, tones, props and overall themes to set your business apart from the competition. With social media already flooded with brands taking up space on the feed, a considered visual identity helps you stand out in all the right ways.
With exceptional brand photography so crucial to how your business is perceived by both customers and competitors, choosing the right agency to guide your imagery is essential to success. Fortunately, CODI has worked alongside many of Australia’s leading fashion, beauty and lifestyle brands to help them develop compelling visual identities and catch the eye of their ideal consumers on social media. Reach out today to find out how we can help your business grow with top-notch branding photography services.
ANNA MITSIOS | EDIBLE BEAUTY AUSTRALIA