The Importance Of Building A Personal Brand

How often do you think about your personal branding?

People often underestimate the importance of putting effort and thought into your personal brand, not realising just how big of an impact it can have on your career.

What Is Your Personal Brand?

What exactly does a personal brand entail?

A lot of factors go into creating a brand, and more importantly, creating a brand that stands out from the crowd. It’s more than just a well-produced headshot, it includes everything from the people you interact with, what content you post, and how you express your views and opinions. 

Some things to consider when planning your brand include,

  • Your unique communication style
  • The strengths you bring to your business or workplace
  • How you support your team or those around you
  • How you get your message across, and what messages you focus on
  • Your values and what drives you 

Creating A Personal Brand On LinkedIn

LinkedIn is the place to be when looking to boost your personal brand and become a thought leader in your industry. 

With nearly 645 million business professionals on the platform, creating a profile that reflects the personal brand you’re trying to convey is incredibly important. 

91% of executives rate LinkedIn as their platform of choice for industry-relevant topics, so there is no better place to stand out and build a brand that gets you noticed. 

The algorithm currently also favours personal page content over business page content, so a great strategy is using content on personal pages to grow a business brand!

When working on your LinkedIn profile, there are some things to remember –

1)- Make sure you are sharing and contributing value to your network.

Posting frequently helps to get you noticed, building a loyal following. However, it is equally as important to make sure you’re sharing something of value. 

Don’t post just for posting sake.

Ask yourself, is what you are saying adding value to your followers? Is it in line with your overall personal brand? Carefully considering the content you share will make sure you’re consistent with your brand and the image you are conveying on the platform.

2)- Be authentic and genuine.

People love hearing personal stories, ones that show authenticity and openness. 

Remember, keep it professional! 

There are limits to how open you should be on a professional platform, but don’t shy away from the heavier topics that your followers might be able to resonate with. As long as they have relevance to your professional life and add value, they can help you stand out as a thought leader within your chosen industry. 

3)- Connect With Your Network

Interacting with comments on your post actually boosts its visibility! 

Make sure you’re engaging with the people commenting on your posts. It’s important to make sure all your comments remain on brand – people will still see what you are writing!

Do you want to hit the ground running on LinkedIn?

Our team know all the ins and outs of building a brand on the platform.

We know what to post, when to post, and how to grow your network organically.

We live and breathe LinkedIn and would love to create a unique and tailored plan just for you.

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