There’s no shortage of misconceptions surrounding digital marketing. From what type of marketing works best for small businesses, to how to approach your strategy – we’ve cleared up some of the most common myths surrounding digital marketing that might be stopping you from reaching your full online potential.
1. Only big businesses need digital marketing strategies
A big misconception is that only big business needed a carefully crafted marketing strategy; this couldn’t be further from the truth! Businesses of all sizes can benefit from a tailored marketing campaign that will specifically help them hit their goals. An online presence helps businesses reach audiences on a far larger scale, in an organic way. Best of all, using digital marketing efficiently will maintain open channels of communication between your brand and your intended audience in a way traditional marketing can’t.
2. You don’t need to be across social media
Digital marketing and social media go hand in hand, and to be successful in online strategies, you need to be where your audience is – social media. Being across these channels gives your presence further depth and helps you create a robust online profile while reaching a new level of engagement, organically. Don’t underestimate the ability of platforms such as LinkedIn and Instagram to catapult your digital marketing strategy to new heights.
3. It’s too hard to stand out online
It can be quite daunting when you see how much competition exists online. The good news is, social media can be the ultimate equaliser! A channel where the biggest budgets and smallest businesses are on a level playing field, both with equal opportunities to create an engaged and organic following. Building a loyal audience online can be achieved with strategies focusing on organic growth, posting regular, relevant content and engaging content.
4. One size fits all with digital marketing strategies
A common misconception with digital marketing is that you can apply the same method to every business and expect the same level of success. Smaller businesses, for example, might use different platforms than a larger international brand. Different goals and needs require different strategies. Influencer marketing might work great for one brand, where another would benefit from targeted Facebook advertising. Consulting professionals who can create a tailored approach to your marketing strategy is the key to getting the most out of digital marketing and reaching your full potential.
5. You don’t need to change your approach
Once you’ve found an approach that works, you might think that you can relax – but, not so fast! Digital marketing is continually evolving and changing, and to be successful, you need to tweak and grow your campaign as the trends do. The key to staying relevant lies within your ability to change and adapt your online marketing as new platforms and trends start to emerge.
If you’re ready to get a tailored digital marketing campaign that will help take your business to new heights online, then CODI Agency is prepared to help. Our finger-on-the-pulse approach to trends and platforms means you’ll always be one step ahead of the competition. No matter how big or small your business is, we know what works and how to get the results your company deserves.
What to find out more about how you can take your digital marketing game to the next level? Shoot us an email at [email protected] or give us a call on (03) 9078 6638. We’d love to work with you!