Have you thought about your brands content dissemination strategy?
Often overlooked, but definitely a game changer, nailing your dissemination strategy can take your social media presence to the next level.
What Is A Dissemination Strategy?
A dissemination strategy, simply put, is how you tie all your platforms together.
A well-thought-out dissemination strategy will create synergy and flow between your channels, while also still treating them as unique platforms that require different approaches.
Most brands focus purely on their socials, failing to think about where their content can be disseminated to best amplify their brand awareness across all platforms. This includes blogs, EDMs and website design.
The best part of a well thought out strategy is that you will get the most value out of your budget. Utilising your content effectively will save you time and money, while also remaining on-brand and appealing to your audiences.
How To Implement Your Strategy
The best way to nail your strategy is to alter your content across each channel while still ensuring it remains true to your brand.
For example, if you’re a fashion label, you can use the same post in different ways across the board.
You may work with an influencer on Instagram, use that content on your website and also as a feature aspect of your EDM.
Alternatively, you could use a blog post with the same imagery as a channel to boost engagement with your audience, while having it double as a way to increase your SEO rating.
The key to doing this successfully is altering your content slightly to fit the different styles of the platforms.
This will also allow you to get more bang for your buck, thinking a more long term strategy with your content instead of focusing on one platform at a time. When planning your content, you should be thinking about your strategy, and how you can get the most out of it across multiple platforms.
This will save you money and time whilst still being efficient at getting your message across and engaging with your audiences.
Do you need a hand getting the most out of your strategy?
We can help you pinpoint where you might be going wrong with your strategy, and how you might be overlooking the best ways to utilise your content. With our team of experts well across the different channels, we know how to maximise your content and create a strategy that will not only work, but will stand out amongst the competition.
Ready to get started?