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Are Influencers Still Relevant?



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Influencers have come a long way since the early days of diet teas and waist trainers. 

The types of influencers we are seeing on social media are continuously evolving and changing, but the fact remains, they are still incredibly influential over the modern consumer. 

As new platforms emerge and new breeds of influencers follow closely behind, it would be foolish to dismiss influencers as irrelevant, completely underestimating the power they hold!

Is Influencer Marketing Still Relevant?

In short, yes!

Not only do they help you reach your target market, but when briefed correctly, they can provide you with on-brand content that can be used on your digital platforms.

Market analysts predict that the influencer marketing industry will be worth around 15 billion by 2022, a massive increase from the 8 billion it was worth in 2019.

As long as social media is around, there will always be influencers who emerge as leaders on the platforms. 

Though it might look slightly different from the Instagram influencer hey-day of yesteryear, there is no doubt that influencers remain an important part of modern marketing.

What’s Next For Influencer Marketing?

We are seeing emerging platforms, such as TikTok, encouraging the industry to adapt and utilise an entirely new pool of talent. 

With over 1 billion active users in 2019, despite its controversies, TikTok has no sign of slowing down. The TikTok creator is a new breed of influencer, and there is so much marketing potential on this platform for brands when done correctly. 

The same can be said for influencers on LinkedIn. The ‘thought leaders’ emerging on the platform are providing an opportunity for business-related content within networks that previously may have been harder to reach. 

Moving forward, it will also become beneficial for brands to utilise Nano-influencers. A Nano influencer has less than 1,000 followers, yet interestingly, these smaller influencers tend to have higher engagement rates than the larger influencers.

For businesses to get the most out of influencer marketing, they need to be thinking outside the box. As social media evolves, so do the consumers. To keep up, you need to be using influencers to your advantage.

When appealing to millennials and gen Z, you have to keep in mind that they are immune to the sales tactics that worked on the generations before them. Influencer marketing was, and remains, an effective way to bridge that gap.

Creating relatable and user-generated content, that still feels organic at its core, will help brands avoid the unnatural forced feeling of traditional advertising. 

Do you want to use influencers to boost your brand awareness? 

Are you trying to get your products in front of a brand new audience? 

Not sure where to start or which platform would work for you? 

We’re always looking to break boundaries, try something new, and utilise the best influencers on every platform to create magic! 


Get in touch today and let’s see if we can create something special together.  

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