Is your business Instagram page looking and feeling a little outdated? Having an Instagram feed that stands out and catches eyes is incredibly important if you want to nail your digital marketing strategy and get noticed by potential customers.
Is Instagram Still Relevant?
If you think Instagram is slowing down, think again! 2020 saw a jump in the average time users spend on the platform per day, with 30 minutes being the magic number. This is an increase in 13.9% from 2019, and while the pandemic may have had something to do with it, there’s no denying that Instagram is still a huge part of online culture.
According to Instagram themselves, 200 million Instagram users visit at least one business profile per day. That means that during the 30 minutes per day users are active, a large chunk of that is spent checking out pages just like yours.
Are you making a good impression?
Here are our top tricks for beautifying your Instagram business page to make the most of your feed and stand out from the crowd.
1 Pick a Theme
A key to keeping your timeline looking sleek and appealing is by picking a theme and sticking to it. There are currently over 1 billion active users on Instagram worldwide, to stand out on such a popular platform you really need something special to keep an audience engaged.
A theme is an easy and attainable way to keep your feed looking interesting whilst putting your best foot forward in the digital world.
Consider choosing a colour theme, a layout style, or a recurring pattern that will keep your page consistent and appealing while customers are scrolling by.
2 A Picture Says A Thousand Words
Don’t forget that Instagram is primarily a visual medium, so your pictures should be your main priority.
If you’re struggling to consistently think of fresh and engaging picture ideas, don’t be afraid to think outside of the box.
Including behind the scenes pictures of your business, video demonstrations of your products, and user-generated content can help to give you an edge over your competitors.
It’s also important to note that people are purchasing on Instagram, not just lurking.
Instagram recently released statistics around the shopping posts placed on the platform, with 130 million Instagram users tapping on shopping posts to purchase, every month. This goes to show that you shouldn’t underestimate the power of well-produced content to really sell your products, converting your audience into loyal consumers.
3 Use a Great Bio
Your bio is prime real estate.
A lot of businesses underestimate just how important a well-written bio can be for the success of your page.
For greater conversion keep a link to your website, shop, or contact details handy in your bio. Having a call to action in your bio will make sure your audience has a clear way to move forward if they like what they see.
4 Utilise Influencers
Influencers are the ultimate in word of mouth marketing for the modern consumer.
Using the right influencers for your business will help you kill two birds with one stone. You’ll be engaging with a new audience, whilst also creating user-generated content to beef up your feed.
Influencers are a very effective way of showcasing your brand or product naturally, allowing your audience to see them in action from somebody they already trust and follow.
Need a hand with your influencer marketing management?
We’re highly experienced in the Insta realm, knowing just how to help you take your feed from basic to unmissable.
Whether it’s a sleek graphic feed, the use of the hottest influencers, or video content to help you stand out, we’ve tried and tested it all!
