STRENGTHEN YOUR SALES FUNNEL AND INCREASE CONVERSION OPPORTUNITY
SHOW UP WHERE YOUR POTENTIAL CUSTOMERS ARE LOOKING FOR YOU WITH OUR GOOGLE AD SERVICES.
JASON CHANG – CEO AT CALIA
MAKE SURE YOUR BRAND IS SHOWN WHERE YOUR AUDIENCE IS LOOKING
Maximise your results with a robust paid media strategy, and get your brand in front of the right people. Our paid experts have built strategies proven to work across Google Ad Services and are ready to help you take your brand to the next level.
By targeting potential customers who are actively searching your products, we can drive more qualified traffic to your website. Additionally, search ads can be tailored to specific keywords and demographics to ensure they reach the most relevant audience.
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ECOMMERCE GOOGLE ADS CASE STUDY
THE MISSION
CODI were engaged to assist an eCommerce business operating in Australia and New Zealand in increasing sales and efficiency of key products leading into a key shopping period, and getting them ready to scale up for the Black Friday and holiday period.
THE PROCESS
Our client was previously working with agencies who created set-and-forget campaigns, losing massive sales opportunities. In developing our strategy, we wanted to ensure that we made sure this would not be the case in this engagement, and made a clear plan forward to incease opportunities for our client.
Our expert ads team performed a full account audit to find opportunities and shortcomings before setting up new performance-driven campaigns that could be scaled when the client was ready to.
THE RESULTS
Within the first month of the campaign, we were able to achieve:
- An 8.5x ROAS averaged across all products – increasing over 109% compared to previous best campaigns
- Generated over $140k in sales in our first month – this was over 119% more compared to their previous best-performing month
- We saw a 60% increase in conversation rate, bringing high-quality customers to the site
