Instagram continues to rollout upgraded features to keep people on their platform, and their new Shop layout is the latest change to the app.
The shop functionality has been gaining popularity as the social media platform has worked to make the functionality easy to integrate in feeds and make the checkout process seamless.
The new shop layout features personalised recommendations to people based on the accounts they already follow and businesses using Instagram Shopping. Businesses can be featured on Instagram Shop by consistently tagging products in their content and creating collections of products in their shop on Instagram. The new layout gives prime position to Collections and brands with shops.
To learn more about setting up a shop on your Instagram business account, click here.