Why You Should Be Blogging

Have you considered using blogs to amplify your brand awareness? Blogs are more than just walls of text, or fluff pieces that don’t bring any value.  A well-written, consistent, and updated blog can bring plenty of benefits to your brand.  From increased traffic, to open communication, to a whole community of engaged followers, blogging could … Read more

How To Market To Gen Z

There’s a lot more to Gen Z than TikTok dances, metal straws, and an incredible knack for taking flawless selfies.  A generation who hasn’t known a life without the internet, this tech-savvy gen are immune to traditional advertising and have an incredibly short attention span. Making your mark and getting your message across to such … Read more

Introducing: LinkedIn Stories

Move over Snapchat and Instagram, LinkedIn stories are finally here. Don’t start taking selfies with your cat just yet though, LinkedIn stories will have a much more professional vibe. Beta testing of stories has just rolled out in Australia, and this new feature is a fantastic way for you to engage with your network, all … Read more

Why You Should Be Using EDMs

We know what you might be thinking, why spend time sending out emails when most people are spending all their time on social media. Won’t my emails get lost in the spam folder? Isn’t email marketing so 2013?  Wrong! Email marketing is still an incredibly relevant tool for your marketing campaigns, and not something that … Read more

Our Stay At Home Campaign

When safety measures against COVID-19 begun to be put in place, we knew we were going to have to get a little creative with our marketing strategies. It was time to think outside the box, put our thinking caps on, and see how we could help small businesses as much as possible during these crazy … Read more

Should I Stop My Marketing Spend Due to COVID-19?

Should you be stopping your marketing spend in light of COVID-19? It’s been said a million times before, but times really are uncertain right now. We’re living through a period where it’s anything but business as usual, and this goes for brands and audiences alike. A common misconception is that during these challenging times companies … Read more

How To Get Over The Anxiety Of Posting On Social Media

Does posting on social media make you anxious? You’re not alone!  Most people experience some sort of anxiety surrounding posting to their page. Whether it’s new artwork you’re showing off, your killer mirror selfie with bomb lighting, or even content to your business pagehttps://codiagency.com.au/ to engage with your audience, experiencing nerves is normal.  The good … Read more

5 Common Digital Marketing Myths Busted

There’s no shortage of misconceptions surrounding digital marketing. From what type of marketing works best for small businesses, to how to approach your strategy – we’ve cleared up some of the most common myths surrounding digital marketing that might be stopping you from reaching your full online potential.   1. Only big businesses need digital marketing … Read more

What Is TikTok And How You Can Use It In Your Marketing Campaign

Unless you’ve been living under a rock, you’ve probably heard of TikTok. One of the fastest-growing apps in the world, the platform contains the untapped potential for game-changing marketing strategies. Way more than just viral dance moves and cat videos, TikTok is a dynamic and engaging app that has absolutely no sign of slowing down. … Read more