Understanding The Phenomenon That Is NFTs
The last few years have been nothing short of revolutionary for digital consumerism. We’re seeing massive shifts in both online culture, as well as buyer behaviour, creating a perfect storm of change, progress, and new opportunities – especially when it comes to marketing online. A major player in this ground-breaking
Going Above & Beyond: Activism in the Age of Social Media
Social media is ever-evolving, and as it changes businesses must keep up. A huge part of social media in 2021 is activism, and just as users adapt to utilise their platforms to convey their voices, brands need to do the same. How can brands make sure that they’re going above
Riding the Wave of Social Commerce Down Under with These 4 Platforms
Social commerce is taking Australia by storm. It is estimated that 5.7 million people in the country aged 14 and over will make a purchase using a social networking platform in 2021. This is just over 30% of all internet users, one of the highest rates in the world! This
5 Blogging Tips That’ll Have Readers Coming Back For More
Have you thought about using blogs for your brand? A great way to engage with your audience, build a loyal following and teach your customers more about your products – when utilised correctly, blogs are a fantastic marketing tool. The key to a great blog is to both hook the
Navigating Cancel Culture On Social Media
Have you heard of cancel culture? You have probably seen or heard popular brands and celebrities being infamously cancelled online. It seems nobody is safe from cancel culture, with hashtag campaigns and urges to boycott products, movies, or TV shows, a regular occurrence when the witch hunt begins. This online
Reaching Millennials & Gen Z-ers Through Influencer Marketing
As of last year, the combined buying power of Millennials and Gen Z was 3 trillion, making them an incredibly influential demographic for marketers to target. One of the best ways to get in front of this buying power is by utilising influencers, but it might not be in the
Move Over Clubhouse…Greenroom Is Here
Just as you’ve finally scored an invite to Clubhouse, it’s time to wrap your head around an entirely new audio-based platform, and this time, it’s being launched by guys who are already pro’s in the audio space. Greenroom is the latest audio-based app to take up storage on your phone,
Tips And Tricks To Beautify Your Instagram Business Page
Is your business Instagram page looking and feeling a little outdated? Having an Instagram feed that stands out and catches eyes is incredibly important if you want to nail your digital marketing strategy and get noticed by potential customers. Is Instagram Still Relevant? If you think Instagram is slowing down,
10 Smart Hacks to Get More Likes On Instagram
Even though the public visibility of likes on Insta posts is a thing of the past, the amount of hearts a picture receives can still tell you a lot about your reach and engagement. More likes mean more engagement, and for businesses, that is still a metric that matters. Looking
Why Your Business Should Start A Podcast
Podcasts are taking the world by storm. No longer just for true crime fanatics, political debates, or reality TV recaps, the wonderful world of this audio medium has absolutely exploded, and now is the time for your business to get involved. If you haven’t thought about putting your company in