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While your competitors are still processing everything that happened this year on social media, it’s time for you to turn your attention to what lays ahead for 2021.  Zoom calls, authentic content, and TikTok (of course) reigned supreme in 2020, but what do the next 12 months look like for social media marketing? We’ve broken … Read more

2020 has been a crazy year for many different reasons. One thing that has emerged amongst the chaos is the creative use of video content across social media platforms. From TikTok dances, to LinkedIn talking heads, to those riveting (and sometimes incriminating) live streams, video has dominated this year. We’ve rounded up the top 6 … Read more

By now, you know that social media is a must for brand awareness and engagement.  Yes, we all know that utilising social media correctly is an invaluable way to engage with your audience. However, how do you know what platforms you should focus on when establishing brand awareness and building a community of loyal and … Read more

How often do you think about your personal branding? People often underestimate the importance of putting effort and thought into your personal brand, not realising just how big of an impact it can have on your career. What Is Your Personal Brand? What exactly does a personal brand entail? A lot of factors go into … Read more

Influencers have come a long way since the early days of diet teas and waist trainers.  The types of influencers we are seeing on social media are continuously evolving and changing, but the fact remains, they are still incredibly influential over the modern consumer.  As new platforms emerge and new breeds of influencers follow closely … Read more

Have you thought about your brands content dissemination strategy? Often overlooked, but definitely a game changer, nailing your dissemination strategy can take your social media presence to the next level. What Is A Dissemination Strategy? A dissemination strategy, simply put, is how you tie all your platforms together.  A well-thought-out dissemination strategy will create synergy … Read more

Is your team on Linkedin? Encouraging your executives and C-suite to be active on the platform will not only boost their individual profiles but will also have a great impact on the image of your company.  With so many business professionals using LinkedIn to network, make decisions and share industry-related content, being present is incredibly … Read more

We all know hashtags are an essential part of social media, and finding that perfect hashtag is vital to nailing your caption. From #throwbackthursdays to #outfitoftheday, hashtags are an ingrained part of our online experience.  A strong hashtag has value far beyond just being witty and relevant. When used correctly, they can help with your … Read more