On July 6 – 7, 2023 (date depending on which country you live in), the social media world got shaken up by the introduction of Threads, Mark Zuckerberg’s version of Twitter. So what’s all the racket about? Why do we need another Twitter? What’s the difference between the platforms? We’ve got answers to these questions … Read more
Are you ready to make the leap into Web3? To stay relevant and ahead of the competition, you really need to jump headfirst into this exciting, new landscape – embracing everything it has to offer. However, we all know it’s one thing for brands to transition, it’s an entirely different story for your engaged audience … Read more
What is the Therapeutic Goods Advertising Code? The Therapeutic Goods Advertising Code sets out minimum requirements for advertising therapeutic goods to the public. The Therapeutic Goods (Therapeutic Goods Advertising Code) Instrument 2021 (the New Code) commenced on 1 January 2022 and replaces the former code, the Therapeutic Goods Advertising Code (No. 2) 2018 (the Former … Read more
Influencers come in all shapes and sizes, and the success of your campaign lies in finding that perfect match for you and your brand. Here are some tips and tricks to make sure you’re unlocking the power of influencers correctly. Find Your Fit Influencers are not one size fits all. To get the most out … Read more
As of last year, the combined buying power of Millennials and Gen Z was 3 trillion, making them an incredibly influential demographic for marketers to target. One of the best ways to get in front of this buying power is by utilising influencers, but it might not be in the way that you would expect. … Read more
Just as you’ve finally scored an invite to Clubhouse, it’s time to wrap your head around an entirely new audio-based platform, and this time, it’s being launched by guys who are already pro’s in the audio space. Greenroom is the latest audio-based app to take up storage on your phone, but we’re pretty excited about … Read more
No matter what type of brand or business you’re running, creating close relationships with your customers is imperative when building a loyal and engaged following. This often takes time and consistency, and the best way to make sure you’re setting yourself up for successful and long-lasting relationships is with community management. Not to be confused … Read more
By now, we’re sure you’ve already heard all the benefits that LinkedIn can offer. We’re sure you already know the reasons why it’s the platform to be on, how LinkedIn can help take your business presence to a whole new level, and why you should have been posting regularly since, well, yesterday! Once you know … Read more
First, there was Clubhouse. Now, there’s an influx of audio-based features on platforms such as Facebook, LinkedIn, and even Twitter – okay, so what does this all mean? Are audio-based apps all the rage now? Here’s our take on what audio-based features mean for you and if they have any staying power. How Did It … Read more
Have you heard of social commerce? In 2021, utilising social commerce is the best way to make sure you’re turning clicks into conversions, making sure your products are noticed by the demographic most likely to follow through with a purchase. What Exactly Is Social Commerce? Currently, social commerce is an $89.4 billion market, and over … Read more
