WE’VE DESIGNED INFLUENCER MARKETING STRATEGIES FOR UBER EATS, ADAIRS & DOTTI
USE INSTAGRAM, LINKEDIN & TIKTOK TO AMPLIFY YOUR BRAND
“This influencer program has been extremely successful for us at Uber Eats…it is being seen globally as a leading opportunity that we can take to other regions around the world.”
RYAN REYNOLDS – GLOBAL SOCIAL & CONTENT MARKETING LEAD AT UBER
THE CURRENT INFLUENCER LANDSCAPE
Without a doubt, influencer marketing is the fastest-growing part of our digital agency. At CODI™ Agency we have an entirely unique understanding of the way influencers work. Our director Lisa Teh has insider knowledge of this platform, having worked as an influencer herself.
We know the ins and outs of this marketing strategy, and we understand how to use it to your benefit, getting you impressive results. Influencers are seen as trusted advisers to the modern consumer, and if you’re looking to cement loyalty and trust with your target demographic, using influencers is an effective way to boost both your brand’s engagement and sales.
Whether you want to do influencer marketing on Instagram, TikTok, LinkedIn or YouTube, we’ve got you covered. We will design a winning strategy tailored to your business objectives.
Le Tan is one of Australia’s most iconic fake tan and sun protection brands. Launching in 1977, Le Tan have prided themselves on creating innovative products which allows your skin to glow all year round. Le Tan engaged CODI™ Agency to help promote their new product range. We engaged 20+ micro-influencers and macro-influencers to post about their new range for summer. These influencers created on-brand content which not only promoted the new products, but also gave Le Tan content to share on their digital channels.
1m influencer AUDIENCE
Total potential audience of influencers engaged
100% more views
Doubled the target amount of impressions
Total potential audience was 134% of the target
WHAT IS HAPPENING?
Influencer marketing is one of the world’s fastest-growing marketing methods. Brands are quickly adapting, becoming more and more influencer-savvy.
Around 40% of marketers say they are now dedicating a budget to influencer marketing, with a whopping 80% of those reporting that influencer marketing positively impacts their business goals. To deny or ignore this trend is to get left behind, especially with the younger market.
Influencers aren’t just celebrities. The growth of social media platforms has introduced a whole new breed of relatable, and easily accessible, influencers. Working with these types of influencers and having a solid marketing strategy can help you reach your target audience in a way that feels much more genuine than traditional advertising.
Instead of talking to the audience, using influencers can open up the communication channels, creating an easily accessible brand, perfect for the modern consumer. The key to an effective influencer marketing strategy is to ensure you develop a working relationship based on authenticity, a relationship that feels transactional will miss the point entirely.
A staggering 72% of Instagram users say that they have made fashion, beauty, or style-related purchases after seeing products displayed on Instagram. Utilising a popular influencer as a part of your marketing strategy will help reach more people, and therefore, more wallets.
As more brands and businesses use this marketing style, there has been a shift towards micro-influencers (those with between 5k to 50k followers). These smaller social media stars often don’t need payment, happily posting about your brand or product simply for contra. The good thing about these smaller influencers is that their following is usually far more engaged with their content in comparison to influencers with large followings.
Influencers not only create a new level of brand awareness, but they can also generate on-brand imagery that you can use on your own platforms. Think of them as both ambassadors, and your very own, relatable, content creators.
ryan reynolds | GLOBAL SOCIAL & CONTENT MARKETING LEAD AT UBER