Social commerce is taking Australia by storm.
It is estimated that 5.7 million people in the country aged 14 and over will make a purchase using a social networking platform in 2021.
This is just over 30% of all internet users, one of the highest rates in the world!
This makes an incredibly lucrative opportunity for businesses, with an audience willing and eager to spend money on platforms they use for socialising, now is the time to make the most of it.
Want to ride this wave to success?
Here’s how, why, and where you should be spending your energy.
Tell Me More About Social Commerce In Australia?
Last year, eCommerce sales in Australia skyrocketed (an estimated 53% growth), due to the COVID19 pandemic we saw years worth of expansion in only 12 months.
Social commerce was already beginning to become popular in 2019, however, in 2020, we saw it catapulted into the lives of Australians online buying habits, and we haven’t looked back since.
The way we’re tracking, Emarketer has estimated that Australia will rank third in the world in terms of the number of internet users embracing social commerce.
If you want to know more about what social commerce is, you can check out our blog post here.
What Platforms Should Businesses Be Focusing On?
With 1 billion active users, Instagram has truly nailed the social commerce experience.
This platform is cleverly designed to connect brands and customers, and Shoppable Instagram, the in-app feature, is taking this relationship to the next level.
Without leaving the app, users can explore, shop, and purchase products that their favourite influencers have been posting about.
By simply tapping on a post, users can see the name and price of products featured, purchasing and checking out without any distractions, a process truly catered towards the impulse buy.
Instagram has set its social commerce up to be incredibly user-friendly, and with more features being added, such as live shopping, reels, or shoppable stories, it truly is the place for businesses to be.
TikTok is the latest platform to join the social commerce craze, and with an already influential appeal on its users, we can see this being a huge opportunity for brands.
Already well known for their creators plugging products, and trends going instantly viral, it’s not unusual for a video comment section to be filled with users asking for links to products. Their new partnership with Shopify means that participants can add a shopping tab to their profile or add products linked within their posts, still rolling out, the feature is expected to be available for all users by the end of spring.
Facebook Marketplace has always been a big part of this social media platforms appeal, but until recently, there was never a feature built into the app that enabled these transactions to happen easily.
Facebook Shop is exactly what it sounds like, a shopping store on Facebook.
Without any extra cost, brands can customise their shop, choose the product pictures they want to showcase and create a store that reflects their branding.
Particularly useful for smaller businesses, Facebook Shop allows brands to connect with their target audience in a way that feels natural.
Video is still king, and Youtube proves this with its contribution to the social commerce wave.
Youtube Shopping allows brands to create videos that work as small adverts, giving users the chance to explore and purchase products without leaving the app.
Best of all, you don’t even have to pause the video you’re playing to make the purchase!
User experience is key, and Youtube has its down pat, allowing their users to purchase products all whilst they’re watching content without the use of any third-party apps.
Need a hand getting involved in social commerce?
No matter what your business goals, we’re here to help you achieve them.
Get a head start on the social commerce wave today, send us a message and let’s chat.