bringing like-minded brands together to use influencer marketing to its fullest potential
FIND OUT WE’RE BRINGING LIKE-MINDED BRANDS TOGETHER TO REACH AN ENGAGED AND VETTED AUDIENCE
“This influencer program has been extremely successful for us at Uber Eats…it is being seen globally as a leading opportunity that we can take to other regions around the world.”
RYAN REYNOLDS – GLOBAL SOCIAL & CONTENT MARKETING LEAD AT UBER
THE CURRENT INFLUENCER LANDSCAPE
MEET THE CODI EDIT BOX
As the strength of influencer marketing grows, so to do the variety of ways that brands can engage influencers.
Born out of necessity and the need for continued innovation during COVID-19, the CODI team launched a pilot program of what became, The CODI Edit Box program.
This program leveraged the power of collaboration, to bringing like-minded brands together to use influencer marketing to its fullest potential during what could easily be said to be one of the most difficult times in business to great success for all of the brands involved.
With each participating brand supplying a small number of product, we create a uniquely tailored care package that goes directly into the hands of some of Australia’s most influential Instagram users to showcase to their audience.
Our pilot program launched in May 2020 and achieved outstanding results:.
- Total reach of 160,648 people
- Over 30 Images created
- Over 100 Instagram stories posted
Following the great success of the pilot program, the CODI team has moved to make these boxes a regular part of our offering.
Total audience of influencers engaged
We engaged vetted and trusted influencers to get your products into the feed of key audiences
PIECES OF CONTENT
Over 100 pieces of content created with all brands involved tagged
ryan reynolds | GLOBAL SOCIAL & CONTENT MARKETING LEAD AT UBER