THE CURRENT INFLUENCER LANDSCAPE
of marketers using influencer marketing say that it positively impacts their business goals.
of Instagram users say that they have made fashion, beauty, or style-related purchases after seeing products displayed on Instagram.
of marketers say they are now dedicating a budget to influencer marketing.
Instagrammers visit business profiles everyday.
Without a doubt, Influencer Management is the fastest-growing part of our digital agency. At CODI™ Agency we have an entirely unique understanding of the way influencers work. Our director Lisa Teh has insider knowledge of this platform, having worked as an influencer herself! We know the ins and outs of this marketing strategy, and we understand how to use it to your benefit, getting you impressive results. Influencers are seen as trusted advisers to the modern consumer, and if you’re looking to cement loyalty and trust with your target demographic, using influencers is an effective way to boost both your brands’ engagement and amount of sales.
Le Tan is one of Australia’s most iconic fake tan and sun protection brands. Launching in 1977, Le Tan have prided themselves on creating innovative products which allows your skin to glow all year round. Le Tan engaged CODI™ Agency to help promote their new product range. We engaged 20+ micro-influencers and macro-influencers to post about their new range for summer. These influencers created on-brand content which not only promoted the new products, but also gave Le Tan content to share on their digital channels.
Total potential audience of influencers engaged
Doubled the target amount of impressions
Total potential audience was 134% of the target
WHAT IS HAPPENING?
Influencer marketing is one of the world’s fastest-growing marketing methods. Brands are quickly adapting, becoming more and more influencer-savvy. Around 40% of marketers say they are now dedicating a budget to influencer marketing, with a whopping 80% of those reporting that influencer marketing positively impacts their business goals. To deny or ignore this trend is to get left behind, especially with the younger market.
Influencers aren’t just celebrities. The growth of social media platforms has introduced a whole new breed of relatable, and easily accessible, influencers. Working with these types of influencers can help you reach your target audience in a way that feels much more genuine than traditional advertising. Instead of talking to the audience, using influencers can open up the communication channels, creating an easily accessible brand, perfect for the modern consumer. The key to using influencer marketing effectively is by ensuring you develop a working relationship based on authenticity, a relationship that feels transactional will miss the point entirely.
A staggering 72% of Instagram users say that they have made fashion, beauty, or style-related purchases after seeing products displayed on Instagram. Utilising a popular influencer will help reach more people, and therefore, more wallets.
As more brands and businesses use this marketing style, there has been a shift towards micro-influencers (those with between 5k to 50k followers). These smaller social media stars often don’t need payment, happily posting about your brand or product simply for contra. The good thing about these smaller influencers is that their following is usually far more engaged with their content in comparison to influencers with large followings.
Influencers not only create a new level of brand awareness, but they can also generate on-brand imagery that you can use on your own platforms. Think of them as both ambassadors, and your very own, relatable, content creators.