OUR SOCIAL MEDIA EXPERTS CAN HELP YOU INCREASE SALES WITH DIGITAL MARKETING & SOFTWARE

Codi Agency Logo

CONNECTED BY

STTOKE - SOCIAL MEDIA MANAGEMENT

FROM LAUNCH TO LOVED

The social media strategy that became an instrumental step in building reputation.

608

original posts produced

308K

ig & FB followers

3%

engagement

The mission

STTOKE is an innovative keep-cup that, from the onset, was destined to disrupt the reusable coffee cup market. By offering unprecedented sleekness and intelligence in its design, STTOKE cups enhance the convenience of use by considering an array of instances where practicality, comfort, durability, environmental impact, and physical appeal were important. Their goal is to foster a valued experience within the existing lifestyle of its potential customers.

For STTOKE to achieve the growth targets they were after in the first year, they needed consistent and effective messaging across social media to achieve these goals. This would ensure that coffee lovers, environmentally conscious individuals and the general public become acquainted with this innovative product. Discover how our social media management services became an instrumental step to gaining STTOKE the reputation it needed to help become a Gold Winner recipient of the Good Design Award.

CODI spends a significant amount of time innovating in the content production space through investment in new equipment and strategy to deliver high quality and groundbreaking content productions. With that, Edible Beauty entrusted us to develop a series of content that they would be able to use for social media, websites and various marketing platforms.

The process

When it came to crafting this strategy, it was important for us to focus on developing equally powerful imagery and tone of voice for an equally powerful product. There was no room to play it safe as this strategy needed to make an impact to propel STTOKE’s brand awareness amongst consumers. Our strategy was to observe, analyse and draft a process that would not only lead to sales but create a legacy for STTOKE that differentiated them from competitors. Therefore, we worked closely alongside STTOKE to roll out a social media strategy across Instagram and Facebook with strong campaign imagery and messaging. This way they could be carefully implemented to tie in with the brand’s promotional calendar.

The CODI team worked quickly to strategically develop a comprehensive portfolio of imagery that guaranteed STTOKE was represented correctly across their social media channels and developed a tone of voice for all messaging highlighting the uniqueness of the product. These messages focused on introducing the cup, its features and benefits to the general public and more specific B2B campaigns targeted to niche audiences, such as business owners and people in management who could be potentially interested in purchasing the cup in bulk with engravings included.

Making use of STTOKE’s highly striking visual material (also produced by CODI Agency), we developed an engaging and visually interesting Instagram feed that tangibly communicated to an active audience the quality, design, and innovation of the product. 

To ensure that our photoshoots were effective and on-brand for Edible Beauty, CODI developed a series of mood boards that reflected the creative direction of the proposed content. Once we sourced our mood board images, the client gave us feedback until we could agree on a series of concepts that were to be approved for further production. We knew that Edible Beauty emphasised the natural ingredients that go into each of their products which meant that from the beginning, the name of the brand gave us a clear indication of where to explore. We made sure our shot list included key components such as a selection of aesthetically pleasing ingredients that reflected the fresh and native items used in the products.

As we wanted to experiment with a new method for photography as part of this campaign, we understood that all good things can come easy, but amazing work sometimes comes with challenges. As such, we chose natural lighting for its ability to better reflect the true essence of the products. Our strategy included connecting the audience with the “natural” which meant working with sunlight and the unique risks associated such as inconsistent lighting throughout the photoshoot and unpredictability in lighting intensity. We understood those challenges and used them to create more engaging and experimental content. With the variant lighting, we restyled images and relied on different tools to reposition light in order to achieve the desired results.

The results

From our strategy, we were able to take STTOKE’s freshly created social media to a collective 30K following across their Instagram and Facebook channels, with an average engagement of 3%.

The content produced by CODI has shaped the visual identity of the brand, and over 20+ months of engagement we have created all studio and video content for the brand. 

Across all platforms, we have created 608+ original posts for the brand, keeping their channels active and engaging and communicating all key messages to their audience.

CODI spends a significant amount of time innovating in the content production space through investment in new equipment and strategy to deliver high quality and groundbreaking content productions. With that, Edible Beauty entrusted us to develop a series of content that they would be able to use for social media, websites and various marketing platforms.