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THE FACEBOOK MARKETING SERVICE THAT BECAME AN INSTRUMENTAL STEP IN BUILDING REPUTATION.

Read about how we strategised a Facebook marketing campaign that brought in over 12,000 unique website clicks.

GET IN TOUCH. GET RESULTS.

THE FACEBOOK MARKETING SERVICE THAT BECAME AN INSTRUMENTAL STEP IN BUILDING REPUTATION.

Read about how we strategised a Facebook marketing campaign that brought in over 12,000 unique website clicks.

GET IN TOUCH. GET RESULTS.

Sttoke-CasePhone1

STTOKE

FACEBOOK MARKETING

THE MISSION:

STTOKE is an innovative keep-cup that, from the onset, was destined to disrupt the reusable coffee cup market. By offering unprecedented sleekness and intelligence in its design, STTOKE cups enhance the convenience of use by considering an array of instances where practicality, comfort, durability, environmental impact, and physical appeal were important. Their goal is to foster a valued experience within the existing lifestyle of its potential customers.
For STTOKE to achieve the growth targets they were after in the first year, they needed consistent and effective Facebook advertising to achieve these goals. This would ensure that coffee lovers, environmentally conscious individuals and the general public become acquainted with this innovative product. Discover how our Facebook marketing services became an instrumental step to gaining STTOKE the reputation it needed to help become a Gold Winner recipient of the Good Design Award.
12 K
UNIQUE CLICKS
to their website
$0. 423
CPC
since initial launch
Sttoke-CasePhone1

STTOKE

FACEBOOK MARKETING

THE MISSION:

STTOKE is an innovative keep-cup that, from the onset, was destined to disrupt the reusable coffee cup market. By offering unprecedented sleekness and intelligence in its design, STTOKE cups enhance the convenience of use by considering an array of instances where practicality, comfort, durability, environmental impact, and physical appeal were important. Their goal is to foster a valued experience within the existing lifestyle of its potential customers.
For STTOKE to achieve the growth targets they were after in the first year, they needed consistent and effective Facebook advertising to achieve these goals. This would ensure that coffee lovers, environmentally conscious individuals and the general public become acquainted with this innovative product. Discover how our Facebook marketing services became an instrumental step to gaining STTOKE the reputation it needed to help become a Gold Winner recipient of the Good Design Award.
12 K
UNIQUE CLICKS
to their website
$0. 423
CPC
since initial launch

THE PROCESS:

When it came to crafting these ads, it was important for us to focus on developing equally powerful ads for an equally powerful product. There was no room to play it safe as these ads needed to make an impact to propel STTOKE’s brand awareness amongst consumers. Our strategy was to observe, analyse and draft a process that would not only lead to sales but create a legacy for STTOKE that differentiated them from competitors. Therefore, we worked closely alongside STTOKE to roll out a series of weekly campaigns with various campaign messages. This way they could be carefully implemented to tie in with the brand's promotional calendar.
The CODI™ team worked quickly to strategically develop a comprehensive portfolio of ads that guaranteed STTOKE full control of when, where and how the ads were shown. These messages ranged from generic, B2C campaigns introducing the cup, its features and benefits to the general public and more specific B2B campaigns targeted to niche audiences, such as business owners and people in management who could be potentially interested in purchasing the cup in bulk with engravings included.
Various ad formats were used throughout this process, making use of STTOKE's highly striking visual material (also produced by CODI™ Agency). Video format ads were created to efficiently introduce the product to consumers. Single image ads were powerfully employed to reveal new colours the brand introduced throughout the year, while carousel ads were used for seasonal promotions, making use of multiple images to tell a specific story relating to Christmas, Mother’s Day, Father’s Day, etc. For this reason, we developed a weekly optimisation model that allowed insights to be made into what variations of visual material and copy work best for STTOKE. We also specified what online users are best to target in terms of age, gender, location, and interests.
Sttoke-CasePhone2
Sttoke-CasePhone3

THE RESULTS:

Presently, STTOKE’s Facebook advertising account is running better than ever. With their first year completed, their CPC results are only improving. The average CPC for STTOKE since its initial campaign launch is 0.423c, which is remarkable considering Australia's high Facebook advertising costs - which can typically be over $1.20 per click. Furthermore, CODI™'s efforts have given STTOKE over 12,000 unique clicks to their website, contributing to a substantial portion of the brand's revenue. We have and will continue to persistently work to optimise the effectiveness of STTOKE's advertisements for even greater success.
Speak to us now if you would like more information on running Facebook advertising campaigns.
Sttoke-CasePhone3

THE RESULTS:

Presently, STTOKE’s Facebook advertising account is running better than ever. With their first year completed, their CPC results are only improving. The average CPC for STTOKE since its initial campaign launch is 0.423c, which is remarkable considering Australia's high Facebook advertising costs - which can typically be over $1.20 per click. Furthermore, CODI™'s efforts have given STTOKE over 12,000 unique clicks to their website, contributing to a substantial portion of the brand's revenue. We have and will continue to persistently work to optimise the effectiveness of STTOKE's advertisements for even greater success.
Speak to us now if you would like more information on running Facebook advertising campaigns.

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