GOOGLE ADS case study
SEE HOW WE HELPED AN AUSTRALIAN & NEW ZEALAND E-COMMERCE STORE INCREASE THEIR ROAS AND GENERATE SALES LEADING INTO THE HOLIDAY PERIOD
- 1300 828 801
- [email protected]
- Mon - Fri: 9:00 - 18:30
8.5x
RETURN ON AD SPEND
+ 109% increase
$140k+
IN SALES DIRECTLY FROM OUR ADS
+119% increase
+60%
INCREASE IN CONVERSATION RATE
The mission
CODI were engaged to assist an eCommerce business operating in Australia and New Zealand in increasing sales and efficiency of key products leading into a key shopping period, and getting them ready to scale up for the Black Friday and holiday period.
The process
Our client was previously working with agencies who created set-and-forget campaigns, losing massive sales opportunities. In developing our strategy, we wanted to ensure that we made sure this would not be the case in this engagement, and made a clear plan forward to incease opportunities for our client.
Our expert ads team performed a full account audit to find opportunities and shortcomings before setting up new performance-driven campaigns that could be scaled when the client was ready to.
The results
Within the first month of the campaign, we were able to achieve:
- An 8.5x ROAS averaged across all products – increasing over 109% compared to previous best campaigns
- Generated over $140k in sales in our first month – this was over 119% more compared to their previous best performing month
- We saw a 60% increase in conversation rate, bringing high quality customers to the site
