Brand Strategy With Bite.
Brand Strategy With Bite.
Brand Strategy: The End of Interchangeability
Most brands don’t have a traffic problem. They have a meaning problem.
They are interchangeable, derivative, and consensus-driven. They rely on media spend to stay visible because they lack the courage to be memorable. At CODI, we don't do "branding" to look pretty. We build Strategic Systems designed to make your brand structurally harder to ignore in crowded markets.
We believe brand is simply the cost of acquisition over time. If your strategy doesn't lower that cost by making you unmistakable, it’s a waste of paper.
Execution
We don't deliver 100-page PowerPoints that sit in a drawer. We deliver the logic that governs every creative decision you make.
Narrow the Field: A valid strategy makes most ideas obviously wrong.
Force the Trade-off: If you’re trying to be for everyone, you’re for no one.
Create Tension: We hunt for the "Identity Friction" that forces a customer to choose a side.
Our Process
We strip away the "Safe Tax". The invisible cost of boring work that forces you to overspend just to stand still.
Market Deconstruction: We map the category's "consensus" and then purposefully move in the opposite direction.
Behavioural Change: If our strategy doesn't change how your brand shows up and what it refuses to do, it is ornamental.
Wired for Growth: We blend psychological triggers with performance logic to ensure your brand doesn't just "exist" - it compounds advantage.
No theoretical fluff. No "brand essence" posters. Just the bold decisions required to stop blending in and start outcompeting.
After A Different Service?
After A Different Service?
Intergrated Growth Plans
Whether you’re uploading weekly or scaling fast, we’ve got a plan tailored to your content flow.
Intergrated Growth Plans
Whether you’re uploading weekly or scaling fast, we’ve got a plan tailored to your content flow.
The Core: The Decision Engine
For businesses spending $15k–$20k/month on Meta seeking momentum
Features included:
The Promise: We take the wheel. You get your time back
Creative Direction: One high-impact monthly session to set the trajectory
High-Volume Creative: 20-30 assets per month via the CODI Flywheel
Full Meta Execution: We manage the ads and the creative as a single, unified system.
Decision-Led Reporting: No vanity metrics. You get a direct memo on what worked, what failed, and what we are killing
The Core: The Decision Engine
For businesses spending $15k–$20k/month on Meta seeking momentum
Features included:
The Promise: We take the wheel. You get your time back
Creative Direction: One high-impact monthly session to set the trajectory
High-Volume Creative: 20-30 assets per month via the CODI Flywheel
Full Meta Execution: We manage the ads and the creative as a single, unified system.
Decision-Led Reporting: No vanity metrics. You get a direct memo on what worked, what failed, and what we are killing
The Scale: The Aggressive Growth Partner
For brands spending $20k+/month on Meta who want to be unavoidable
Features included:
The Promise: Meta-Scale Volume + Brand IP Development
Aggressive Cycles: Fortnightly check-ins and rapid pivots to stay ahead of the market.
Maximum Volume: 40+ assets per month, including managed UGC and influencer seeding.
High-Velocity Testing: We identify winning creatives in days, not weeks
Decision-Led Reporting: No vanity metrics. You get a direct memo on what worked, what failed, and what we are killing
The Scale: The Aggressive Growth Partner
For brands spending $20k+/month on Meta who want to be unavoidable
Features included:
The Promise: Meta-Scale Volume + Brand IP Development
Aggressive Cycles: Fortnightly check-ins and rapid pivots to stay ahead of the market.
Maximum Volume: 40+ assets per month, including managed UGC and influencer seeding.
High-Velocity Testing: We identify winning creatives in days, not weeks
Decision-Led Reporting: No vanity metrics. You get a direct memo on what worked, what failed, and what we are killing
Custom Plan
???
/month
For brands stuck at $10m annual revenue who want to be industry leaders
Features included:
Fee's directly tied to results acheived
xxx
Unlimited Scalability: Bespoke volume beyond 40+ assets
Direct System Integration: We plug directly into your internal workflow and communication tools
Dedicated Capacity: Full-time creative resources dedicated solely to your brand's growth
Custom Plan
???
/month
For brands stuck at $10m annual revenue who want to be industry leaders
Features included:
Fee's directly tied to results acheived
xxx
Unlimited Scalability: Bespoke volume beyond 40+ assets
Direct System Integration: We plug directly into your internal workflow and communication tools
Dedicated Capacity: Full-time creative resources dedicated solely to your brand's growth
Our Clients Love Us
We don’t just tick boxes edits - we grow ambitious brands to levels they didn't know was possible.
Our Clients Love Us
We don’t just tick boxes edits - we grow ambitious brands to levels they didn't know was possible.
Mia KM
The team at Codi are so savvy when it comes to all things digital marketing - they're always ahead of the trends and seem to know exactly how and when to use them to their full affect.
Reply
Mia KM
The team at Codi are so savvy when it comes to all things digital marketing - they're always ahead of the trends and seem to know exactly how and when to use them to their full affect.
Reply
Michael Diamandis
They understood the needs of our small business perfectly and provided solutions that will help us grow and succeed.
Reply
Michael Diamandis
They understood the needs of our small business perfectly and provided solutions that will help us grow and succeed.
Reply
Matthew Hanks
Lisa and her team of legends really know how to excute the perfect brand launch! Very much recommend
Reply
Matthew Hanks
Lisa and her team of legends really know how to excute the perfect brand launch! Very much recommend
Reply
Book a 15-min intro call
Prefer to Email?
Growth Plan
Paid Ads
Content Creation
Branding Strategy
Book a 15-min intro call
Prefer to Email?
Growth Plan
Paid Ads
Content Creation
Branding Strategy
20+
Industries
$5M+
Monthly Ad Spend
100+
Ads Created Per Month
Got Questions? We Got Answers
Straightforward, no-fluff answers to help you feel confident about working with us.
Got Questions? We Got Answers
Straightforward, no-fluff answers to help you feel confident about working with us.
Do you offer unlimited creative revisions?
Why do I need a Creative Director and Art Director?
Why are Meta ads and creative managed as one system?
What exactly is "Decision-Led Reporting"?
Is CODI right for my brand if I'm just starting with Meta ads?
Do you offer unlimited creative revisions?
Why do I need a Creative Director and Art Director?
Why are Meta ads and creative managed as one system?
What exactly is "Decision-Led Reporting"?
Is CODI right for my brand if I'm just starting with Meta ads?
Brand Strategy With Bite.
Brand Strategy With Bite.
Brand Strategy: The End of Interchangeability
Most brands don’t have a traffic problem. They have a meaning problem.
They are interchangeable, derivative, and consensus-driven. They rely on media spend to stay visible because they lack the courage to be memorable. At CODI, we don't do "branding" to look pretty. We build Strategic Systems designed to make your brand structurally harder to ignore in crowded markets.
We believe brand is simply the cost of acquisition over time. If your strategy doesn't lower that cost by making you unmistakable, it’s a waste of paper.
Execution
We don't deliver 100-page PowerPoints that sit in a drawer. We deliver the logic that governs every creative decision you make.
Narrow the Field: A valid strategy makes most ideas obviously wrong.
Force the Trade-off: If you’re trying to be for everyone, you’re for no one.
Create Tension: We hunt for the "Identity Friction" that forces a customer to choose a side.
Our Process
We strip away the "Safe Tax". The invisible cost of boring work that forces you to overspend just to stand still.
Market Deconstruction: We map the category's "consensus" and then purposefully move in the opposite direction.
Behavioural Change: If our strategy doesn't change how your brand shows up and what it refuses to do, it is ornamental.
Wired for Growth: We blend psychological triggers with performance logic to ensure your brand doesn't just "exist" - it compounds advantage.
No theoretical fluff. No "brand essence" posters. Just the bold decisions required to stop blending in and start outcompeting.
After A Different Service?
If it helps your business grow chances are we do it
After A Different Service?
If it helps your business grow chances are we do it
Intergrated Growth Plans
Whether you’re uploading weekly or scaling fast, we’ve got a plan tailored to your content flow.
Intergrated Growth Plans
Whether you’re uploading weekly or scaling fast, we’ve got a plan tailored to your content flow.
Features included:
The Promise: We take the wheel. You get your time back
Creative Direction: One high-impact monthly session to set the trajectory
High-Volume Creative: 20-30 assets per month via the CODI Flywheel
Full Ad Execution: We manage the ads and the creative as a single, unified system.
Decision-Led Reporting: No vanity metrics. You get a direct memo on what worked, what failed, and what we are killing
Features included:
The Promise: We take the wheel. You get your time back
Creative Direction: One high-impact monthly session to set the trajectory
High-Volume Creative: 20-30 assets per month via the CODI Flywheel
Full Ad Execution: We manage the ads and the creative as a single, unified system.
Decision-Led Reporting: No vanity metrics. You get a direct memo on what worked, what failed, and what we are killing
The Scale: The Aggressive Growth Partner
For brands stuck between $3m - $10m revenue who want to be unavoidable
Features included:
The Promise: Meta-Scale Volume + Brand IP Development
Aggressive Cycles: Fortnightly check-ins and rapid pivots to stay ahead of the market.
Maximum Volume: 40+ assets per month, including managed UGC and influencer seeding.
High-Velocity Testing: We identify winning creatives in days, not weeks
Decision-Led Reporting: No vanity metrics. You get a direct memo on what worked, what failed, and what we are killing
The Scale: The Aggressive Growth Partner
For brands stuck between $3m - $10m revenue who want to be unavoidable
Features included:
The Promise: Meta-Scale Volume + Brand IP Development
Aggressive Cycles: Fortnightly check-ins and rapid pivots to stay ahead of the market.
Maximum Volume: 40+ assets per month, including managed UGC and influencer seeding.
High-Velocity Testing: We identify winning creatives in days, not weeks
Decision-Led Reporting: No vanity metrics. You get a direct memo on what worked, what failed, and what we are killing
Custom Plan
Popular
???
/month
For brands stuck at $10m annual revenue who want to be industry leaders
Features included:
Fee's directly tied to results acheived
Extra support and guidance time with us for faster brainstorming and feedback
Unlimited Scalability: Bespoke volume beyond 40+ assets
Direct System Integration: We plug directly into your internal workflow and communication tools
Dedicated Capacity: Full-time creative resources dedicated solely to your brand's growth
Custom Plan
Popular
For brands stuck at $10m annual revenue who want to be industry leaders
Features included:
Fee's directly tied to results acheived
Extra support and guidance time with us for faster brainstorming and feedback
Unlimited Scalability: Bespoke volume beyond 40+ assets
Direct System Integration: We plug directly into your internal workflow and communication tools
Dedicated Capacity: Full-time creative resources dedicated solely to your brand's growth
Our Clients Love Us
We don’t just tick boxes edits — we grow ambitious brands to levels they didn't know was possible.
Our Clients Love Us
We don’t just tick boxes edits — we grow ambitious brands to levels they didn't know was possible.
Mia KM
The team at Codi are so savvy when it comes to all things digital marketing - they're always ahead of the trends and seem to know exactly how and when to use them to their full affect.
Reply
Mia KM
The team at Codi are so savvy when it comes to all things digital marketing - they're always ahead of the trends and seem to know exactly how and when to use them to their full affect.
Reply
Michael Diamandis
They understood the needs of our small business perfectly and provided solutions that will help us grow and succeed.
Reply
Michael Diamandis
They understood the needs of our small business perfectly and provided solutions that will help us grow and succeed.
Reply
Matthew Hanks
Lisa and her team of legends really know how to excute the perfect brand launch! Very much recommend
Reply
Matthew Hanks
Lisa and her team of legends really know how to excute the perfect brand launch! Very much recommend
Reply
Book a 15-min intro call
Prefer to Email?
Growth Plan
Paid Ads
Content Creation
Branding Strategy
Book a 15-min intro call
Prefer to Email?
Growth Plan
Paid Ads
Content Creation
Branding Strategy
20+
20+
Industries
Industries
$5M+
$5M+
Monthly Ad Spend
Monthly Ad Spend
100+
100+
Ads Created Per Month
Ads Created Per Month
GOT QUESTIONS?
Straightforward, no-fluff answers to help you feel confident about working with us.
GOT QUESTIONS?
Straightforward, no-fluff answers to help you feel confident about working with us.
Do you offer unlimited creative revisions?
We’ve found that unlimited revisions are the death of speed and growth. Our model is built on Decision Velocity, meaning we prioritize moving fast, testing at scale, and making data-backed pivots over endless minor tweaks that don't move the needle. By removing "perfectionism loops," we ensure your brand stays ahead of the algorithm.
Why do I need a Creative Director and Art Director?
Why are Meta ads and creative managed as one system?
What exactly is "Decision-Led Reporting"?
Is CODI right for my brand if I'm just starting with Meta ads?
Do you offer unlimited creative revisions?
Why do I need a Creative Director and Art Director?
Why are Meta ads and creative managed as one system?
What exactly is "Decision-Led Reporting"?
Is CODI right for my brand if I'm just starting with Meta ads?
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SUBSCRIBE TO OUR
NEWSLETTER
Copyright © CODI 2025
QUICK LINK
SUBSCRIBE TO OUR
NEWSLETTER
Copyright © CODI 2025
QUICK LINK
SUBSCRIBE TO OUR
NEWSLETTER
Copyright © CODI 2025