Scaling the tech company through key product focus
Services
Content Creation | Content Strategy Agency
Paid Ads | Growth Agency | Scale Through Bold Marketing
Website Design Agency | e-Commerce Website Creation
Client
TechUnion
Location
Melbourne, Australia
Year
2025
TEAM
Info
Techunion is the go-to destination for discovering unique technology products and accessories that reflect your individuality.They aim to seamlessly connect customers with innovative, high-quality devices, delivering a personalized experience from product selection to delivery.
Creative Process
Before starting work with TechUnion we undertook a detailed audit, identifying key issues in conversion and tracking that were limiting their online success. Once we resolved these issues we implemented a targeted paid advertising campaigns which generated significant returns.We also worked with TechUnion’s parent company Cellnet to create video content for their products. This video content was used in ads and on social media.
Strategy Approach
As Techunion is a marketplace a hige range of different products our first step when looking ads was undertaking an audit to determine product priorities. This involved look at historic LTV and margin of specific products to determine which products were actually most valuable to the brand.
