Scaling brand through a combination of bold creative and cross-platform ad management
Services
Client
Hello Matcha
Location
Melbourne, Australia
Year
2025
TEAM
Creative Director
Content Lead
Content Creator(s)
Media Buyer
CRO Designer
Info
Hello Matcha are passionate about providing you with the finest matcha tea from the lush green tea fields of Japan. From a desire to share this ancient tradition with the world, that's how our company was born.
Creative Process
From the co-creation of creative territories amongst our strategy, account management, and creative teams, we moved into concept development covering an integrated approach to inform a media plan based on our target’s habits and lifestyle.
Strategy Approach
We focused on identifying a key aesthetic that speaks to the rising interesting in matcha from particualry young women and mixed that with key messaging around several different key features of matcha from taste, energy, recipe versatility and beyond.
