Branding a new social media app in the digital world
Services
Content Creation | Content Strategy Agency
Paid Ads | Growth Agency | Scale Through Bold Marketing
Website Design Agency | e-Commerce Website Creation
Client
AVATUS
Location
Global
Year
2024
TEAM
Images generated with AI
Info
AVATUS is a digital-first brand shaping the future of social connectivity and engagement. With a focus on innovation, design, and user-centric solutions, AVATUS empowers businesses and individuals to navigate the evolving digital landscape seamlessly. Trusted by forward-thinking brands, AVATUS combines creativity and strategy to deliver impactful results in the social media space.
Creative Process
For the AVATUS rebrand we focused on the futuristic aesthetic mixed with inclusivity that is core to their mission.Previously AVATUS had strayed too far into a dystopian cyberpunkesque vibe that immediatley scared off a large portion of their potential users so we explored how we could better visually show the real side of AVATUS.This project also included a comprehensive communications strategy covering the entire business messaging. Being inline with the visual branding we looked to more effectivley communicate the who and why of AVATUS avoiding the broad and fluffy language used previously.
Strategy Approach
AVATUS’ brand identity is centred around a futuristic and modern digital experience. The logo, bold typography, and vibrant colour palette work together to convey innovation and sophistication. Gradients and motifs add a dynamic, cutting-edge visual depth, while the clean and structured design ensures clarity and consistency. The branding focuses on creating a seamless, visually striking experience that captures attention and reinforces AVATUS’s forward-thinking identity across all platforms.
