Le Tan engaged Tailor Group to help promote their new product range and drive content and impression objectives.
Having identified the best influencers we worked closely with them to negotiate their involvement. We created a bespoke style guide for this campaign and shared all campaign details with the influencers to ensure clear communication of expectations and brand goals.
CODI™ also managed an Australian first with the largest gifting of product to media and influencers at a fashion week. Front row guests at the Maticevski 2016 runway show were gifted a Lenovo tablet valued at $990. The total amount of product given away was in excess of $150,000.
Custom tablets were also created in collaboration with Maticevski. There were featured in another Australian first as they live-streamed the show as it happened directly onto the runway.