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Lisa Teh
5 Blogging Tips That’ll Have Readers Coming Back For More

5 Blogging Tips That’ll Have Readers Coming Back For More

Have you thought about using blogs for your brand? A great way to engage with your audience, build a loyal following and teach your customers more about your products – when utilised correctly, blogs are a fantastic marketing tool.  The key to a great blog is to both hook the

Navigating Cancel Culture On Social Media 

Navigating Cancel Culture On Social Media 

Have you heard of cancel culture? You have probably seen or heard popular brands and celebrities being infamously cancelled online. It seems nobody is safe from cancel culture, with hashtag campaigns and urges to boycott products, movies, or TV shows, a regular occurrence when the witch hunt begins.  This online

The Power Of Influencers And How To Market Through Them

The Power Of Influencers And How To Market Through Them

Influencers come in all shapes and sizes, and the success of your campaign lies in finding that perfect match for you and your brand.  Here are some tips and tricks to make sure you’re unlocking the power of influencers correctly.  Find Your Fit Influencers are not one size fits all. 

Reaching Millennials & Gen Z-ers Through Influencer Marketing

Reaching Millennials & Gen Z-ers Through Influencer Marketing

As of last year, the combined buying power of Millennials and Gen Z was 3 trillion, making them an incredibly influential demographic for marketers to target. One of the best ways to get in front of this buying power is by utilising influencers, but it might not be in the

Move Over Clubhouse…Greenroom Is Here

Move Over Clubhouse…Greenroom Is Here

Just as you’ve finally scored an invite to Clubhouse, it’s time to wrap your head around an entirely new audio-based platform, and this time, it’s being launched by guys who are already pro’s in the audio space. Greenroom is the latest audio-based app to take up storage on your phone,

How To Boost Your Brand’s Engagement With Community Management

How To Boost Your Brand’s Engagement With Community Management

No matter what type of brand or business you’re running, creating close relationships with your customers is imperative when building a loyal and engaged following. This often takes time and consistency, and the best way to make sure you’re setting yourself up for successful and long-lasting relationships is with community

Why You Should Outsource Your Business LinkedIn Marketing

Why You Should Outsource Your Business LinkedIn Marketing

By now, we’re sure you’ve already heard all the benefits that LinkedIn can offer.  We’re sure you already know the reasons why it’s the platform to be on, how LinkedIn can help take your business presence to a whole new level, and why you should have been posting regularly since,

The Rise Of Audio Based Apps And Features

The Rise Of Audio Based Apps And Features

First, there was Clubhouse. Now, there’s an influx of audio-based features on platforms such as Facebook, LinkedIn, and even Twitter – okay, so what does this all mean?  Are audio-based apps all the rage now? Here’s our take on what audio-based features mean for you and if they have any

What Is Social Commerce?

What Is Social Commerce?

Have you heard of social commerce? In 2021, utilising social commerce is the best way to make sure you’re turning clicks into conversions, making sure your products are noticed by the demographic most likely to follow through with a purchase. What Exactly Is Social Commerce? Currently, social commerce is an

The Do’s And Don’ts Of TikTok Marketing

The Do’s And Don’ts Of TikTok Marketing

So, you’ve finally wrapped your head around the app. You know the difference between a stitch and a duet, you understand the power of a viral sound, and you know that a well-choreographed dance barely scrapes the surface of the content that fills your #FYP. Now what? Using TikTok for

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